8-week coursesLaura with a disco ball
community · 8-week courses

the party line.

a course every season, a live group call every week of each course, and a group of founders who get it. the first course starts in january 2027.

sign-up for the reset closes in
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closes wednesday 30 december 2026 · first call wednesday 6 january, 7:30pm

sign-up for the reset closes wednesday 30 december 2026. after the reset, each 8-week course is £398, paid upfront, and the full year is £119.40 a month.

once you’ve joined

  1. you get a welcome email with everything you need, and the dates for your course.
  2. you join the whatsapp group and say hello to the other founders.
  3. the call link lands in your inbox before each wednesday call. replays go up the next day.

what’s included

  • an 8-week course every season, with a month off in between
  • the reset: 8 live group calls with other founders, every wednesday at 7:30pm (uk time), 6 january to 24 february 2027
  • your first call: wednesday 6 january 2027, 7:30pm
  • sign-up closes wednesday 30 december 2026
  • every replay, in one library
  • the group whatsapp chat
  • at least three guides to keep with every course
want 1:1 help too?the party line is included in dialled in and direct line.
see 1:1 →
the courses

a course every season.

the courses follow the retail calendar, because that’s how small brands actually sell. each one runs for eight weeks with a start date, then there’s a month off before the next one: march, june, september and december.

8live group calls per course, every wednesday at 7:30pm
3+guides to keep, which we talk through on the calls
?pop questions in the chat and i’ll answer them at the end of each call
▶every call recorded, so you can catch up any time
starts wed 6 january, 7:30pm
jan – feb

the reset

a fresh start for the year. this course is all about planning, costings and getting to know your customer.

what we’ll cover
  • what last year’s numbers are telling you
  • pricing and costings that actually make a profit
  • who your ideal customer is, and where to find them
  • mapping your year: launches, busy months and quiet ones

…plus much more

8 weekly group calls3+ guides to keepreplays
apr – may

launch season

new products, new collections and launching them loudly, even without a big audience.

what we’ll cover
  • planning a launch and building the buzz before it goes live
  • product photos on a budget
  • product pages that turn browsers into buyers
  • what to do in the week after you launch

…and loads more besides

8 weekly group calls3+ guides to keepreplays
jul – aug

the summer slow-down

things slow down, so we use the time well: clear stock, batch the work, and by the end of august you’re ready for golden quarter.

what we’ll cover
  • moving slow stock without shouting “sale”
  • batching content and systems before everyone heads off on holiday
  • planning and ordering your christmas stock
  • your golden quarter plan, ready by the end of august

…plus plenty more along the way

8 weekly group calls3+ guides to keepreplays
oct – nov

golden quarter

the busiest, most important months of the year. we make the most of every one of them.

what we’ll cover
  • black friday: making the most of it, whether you discount or not
  • making the most of the gifting season
  • growing your email list, and using it, especially after black friday
  • prepping a new year sale, if that’s your plan

…and so much more

8 weekly group calls3+ guides to keepreplays

join for january

good to know.

how does payment work?

two ways: pay for one 8-week course upfront, or sign up for the full year (all four courses) and pay monthly with 10% off. sign-up for each course closes on the wednesday one week before the first call.

if i pay monthly for the full year, when is my first payment taken?

your first payment of £111.90 is taken the day you sign up. after that, payments come out on the 1st of every month, 12 payments in total. your full year covers your next four courses from the day you join, so you never pay for a course you’ve missed.

can i cancel halfway through a course?

once a course has started your place is booked, so it runs to the end. you’ll still have every call recording and the guides to keep.

what if i miss a call?

every call is recorded and goes in the replay library the next day.

do i need to have launched?

no. the party line is for idea-stage founders and established brands alike.

what makes this different? i’ve done loads of courses and mentorships.

i’ve done every job in a product business: making, retail, head office, design, and running my own brands through covid and two babies. you get realistic steps that fit your brand and the hours you actually have, and a real person to ask when you’re stuck. no scripts, no judgement and no “1,000 followers overnight”.

what qualifies you?

14 years in the fashion industry, from an apprenticeship at 16 to retail at next, head office at sports direct and designing for tog24. then 9 years running my own brands: big wild thought turned over £1m in its first 18 months, and morning club hit six figures in about four months. i did the ads, the websites, the factories and the stock myself.

can i ask questions on the party line?

yes. pop your question in the chat, before or during the call, and we’ll answer them at the end of each weekly group call.

who are the party line and 1:1 mentorship for?

product-based businesses, mainly fashion and accessories brands, from idea stage to established. if you sell products, you’ll feel at home.

not sure it’s for you?

book a free 30-minute call and we’ll chat it through.

book a free call