the courses follow the retail calendar, because that’s how small brands actually sell. each one runs for eight weeks with a start date, then there’s a month off before the next one: march, june, september and december.
8live group calls per course, every wednesday at 7:30pm
3+guides to keep, which we talk through on the calls
?pop questions in the chat and i’ll answer them at the end of each call
▶every call recorded, so you can catch up any time
starts wed 6 january, 7:30pm
jan – feb
the reset
a fresh start for the year. this course is all about planning, costings and getting to know your customer.
what we’ll cover
what last year’s numbers are telling you
pricing and costings that actually make a profit
who your ideal customer is, and where to find them
mapping your year: launches, busy months and quiet ones
…plus much more
8 weekly group calls3+ guides to keepreplays
apr – may
launch season
new products, new collections and launching them loudly, even without a big audience.
what we’ll cover
planning a launch and building the buzz before it goes live
product photos on a budget
product pages that turn browsers into buyers
what to do in the week after you launch
…and loads more besides
8 weekly group calls3+ guides to keepreplays
jul – aug
the summer slow-down
things slow down, so we use the time well: clear stock, batch the work, and by the end of august you’re ready for golden quarter.
what we’ll cover
moving slow stock without shouting “sale”
batching content and systems before everyone heads off on holiday
planning and ordering your christmas stock
your golden quarter plan, ready by the end of august
…plus plenty more along the way
8 weekly group calls3+ guides to keepreplays
oct – nov
golden quarter
the busiest, most important months of the year. we make the most of every one of them.
what we’ll cover
black friday: making the most of it, whether you discount or not
making the most of the gifting season
growing your email list, and using it, especially after black friday
two ways: pay for one 8-week course upfront, or sign up for the full year (all four courses) and pay monthly with 10% off. sign-up for each course closes on the wednesday one week before the first call.
if i pay monthly for the full year, when is my first payment taken?+
your first payment of £111.90 is taken the day you sign up. after that, payments come out on the 1st of every month, 12 payments in total. your full year covers your next four courses from the day you join, so you never pay for a course you’ve missed.
can i cancel halfway through a course?+
once a course has started your place is booked, so it runs to the end. you’ll still have every call recording and the guides to keep.
what if i miss a call?+
every call is recorded and goes in the replay library the next day.
do i need to have launched?+
no. the party line is for idea-stage founders and established brands alike.
what makes this different? i’ve done loads of courses and mentorships.
i’ve done every job in a product business: making, retail, head office, design, and running my own brands through covid and two babies. you get realistic steps that fit your brand and the hours you actually have, and a real person to ask when you’re stuck. no scripts, no judgement and no “1,000 followers overnight”.
what qualifies you?
14 years in the fashion industry, from an apprenticeship at 16 to retail at next, head office at sports direct and designing for tog24. then 9 years running my own brands: big wild thought turned over £1m in its first 18 months, and morning club hit six figures in about four months. i did the ads, the websites, the factories and the stock myself.
can i ask questions on the party line?
yes. pop your question in the chat, before or during the call, and we’ll answer them at the end of each weekly group call.
who are the party line and 1:1 mentorship for?
product-based businesses, mainly fashion and accessories brands, from idea stage to established. if you sell products, you’ll feel at home.
not sure it’s for you?
book a free 30-minute call and we’ll chat it through.