business mentor for small fashion & product brands

your business bestie is on the line.

short on time, full of ideas, and doing it all on your own? i’ve been there. real, no-judgement help to launch your brand and keep it going, from someone who’s done every job in a business, twice.

✦ 14 years in fashion ✦ 9 years running my own brands
sound familiar?

if you’ve ever said one of these, hi.

the nap-time founder
“i’ve got 40 minutes before pick-up. what do i actually do first?”

you need a plan that fits the hours you really have.

the ideas person
“i’ve got 12 ideas and no idea which one to start.”

you need someone to help you pick one and see it through.

the followers-but-no-sales
“people like my posts. nobody buys.”

you need the bit between the post and the checkout.

the one-woman team
“i’m the designer, the packer, the accountant and the ads girl.”

you need a bestie who’s done every one of those jobs.

then you’re exactly who i built this for ♡

ways to work with me

pick your line.

three ways to get me on the phone, from a weekly group call to 1:1 support. not sure? the first call’s on me.

start here ↓

the free 30-minute call

tell me about your brand and where you’re stuck. i’ll tell you honestly which option fits, even if that’s “the party line is all you need”.

book it free
community · 8-week courses

the party line

for founders who want their people
£398£298
the 8-week course · that’s £149 a month
  • a live group call with other founders every wednesday, 7:30pm, during each course
  • an 8-week course every season
  • every replay, in one library
  • 3+ guides to keep with every course
sign-up closes in
–days–hrs–mins–secs
join the party line
best place to start
1:1 mentorship · 3 months

dialled in

for starters & brands under £100k a year
let’s talkprice on your free call
3-month minimum
  • a 90-minute kick-off strategy call
  • two 1:1 calls a month
  • voice-note me, monday to friday
  • your own 90-day plan
  • 4 reviews of your ads, emails or website
+ the party line, included
start with a free call
only 4 spaces
1:1 mentorship · 3 months

direct line

for established brands over £100k a year
let’s talkprice on your free call
3-month minimum
  • a 1:1 call every week
  • priority voice notes, same-day replies
  • i review your ads, emails, website & ranges
  • 90-day plan and a quarterly review
+ the party line, included
start with a free call

more about 1:1 mentorship more about the party line

what’s on each line

side by side ↓

swipe to compare →

you getparty linedialled indirect line
weekly group call during each course✓✓✓
seasonal course + replay library✓✓✓
1:1 calls with me—2 a monthevery week
voice-note support—mon–fripriority, same day
your own 90-day plan—✓✓ + quarterly review
reviews of your ads, emails & website—4 reviews
ads, emails or website
every week
the seasonal guides✓✓✓
commitmentper 8-week course, or yearly3 months3 months
still not sure?

answer two questions and i’ll point you to the right line.

no email needed. it takes ten seconds.

book the free call
where’s your business at?
how do you like to learn?
your line is… pick one of each ↑

and i’ll tell you where to start.

free · 30 minutes · on video

let’s have a proper chat.

  1. pick a day and a time that works around your life (evenings included).
  2. tell me what you’d like to chat about, and a bit about your brand.
  3. we talk. you leave knowing your next step, and which option fits. no hard sell.
1date & time
2about you
3booked

pick a time that suits you

daytime and evening slots, every week. it takes less than a minute to book.

see available times
Laura smiling
hi, it’s me ♡
mum of two ♡
hi, i’m laura

been there, done every job.

i started an apprenticeship in fashion at 16 and have worked in every part of a fashion business since. i’ve built two brands of my own, run one through covid, and had two babies along the way. starting a brand is the easy bit. i’m here to help you keep yours going.

age 16
apprenticeship, small fashion brandthe back end: making, suppliers, customer emails, accounts.
retail
nextthe front end: how people actually shop.
head office
sports direct, then tog24buying, design, shoots, factories and listings.
age 21
big wild thought: £1m in 18 monthseverything done myself, except the photographer.
age 28
morning club: six figures in about 4 monthsbuilt after my first baby, with a community to match.
read my whole story →
tune in

the blog.

honest, funny and useful, with free bits tucked in. the things i learnt the expensive way, so you don’t have to.

good to know.

is the free call really free?

yes. 30 minutes, no card needed. if i can’t help, i’ll tell you who can.

why do the 1:1 options last 3 months?

because real change takes more than a month. three months gives us time to make a plan, try it, and fix what doesn’t work.

how do i know if i’m dialled in or direct line?

it’s mostly about turnover. under £100k a year is dialled in, over is direct line. we’ll check on your free call.

when can i join the party line?

sign-up for each 8-week course closes one week before it starts. the first, the reset, starts in january 2027 at the introductory price of £298.

i’m a mum with barely any time. will this work for me?

that’s who i built it for. evening calls, voice notes you can answer on the school run, and plans that fit the hours you actually have.

what makes this different? i’ve done loads of courses and mentorships.

i’ve done every job in a product business: making, retail, head office, design, and running my own brands through covid and two babies. you get realistic steps that fit your brand and the hours you actually have, and a real person to ask when you’re stuck. no scripts, no judgement and no “1,000 followers overnight”.

what qualifies you?

14 years in the fashion industry, from an apprenticeship at 16 to retail at next, head office at sports direct and designing for tog24. then 9 years running my own brands: big wild thought turned over £1m in its first 18 months, and morning club hit six figures in about four months. i did the ads, the websites, the factories and the stock myself.

can i ask questions on the party line?

yes. pop your question in the chat, before or during the call, and we’ll answer them at the end of each weekly group call.

who are the party line and 1:1 mentorship for?

product-based businesses, mainly fashion and accessories brands, from idea stage to established. if you sell products, you’ll feel at home.

get your free website audit.

pop your website in and i’ll send back three honest fixes within 48 hours, completely free. you’ll also get my weekly check-in: one email a week with the tips i’d give my best friend.